The lighting was designed to illuminate and exaggerate a high contrasting planer effect. Through carefully planned focused lighting the displays and the floor created the much intended drama for an otherwise perceived dull and a mundane material.
The Klay studio is a 3600 sq ft space to showcase more than 500 kinds of tiles of multiple shades and textures. Breaking away from the conventional display systems prevalent in the industry, MOFA created an open ended black space reminiscent of an endless theatrical stage, where the drama of various tiles perceived as incomplete planes could unfold.