Location Greater Noida, Uttar Pradesh
Architect TOD
Year 2018

IHGF is amongst Asia’s largest gifts & handicrafts fair, held biannually (Spring & Autumn edition). For the IHGF 2018 Autumn show, the theme was “Colours of India” which centred around diversity and craft intended to bring out the unified image of the country. The country is rich in languages, culture, cuisine, fashion and handicraft. The variation is not only from state to state, but even within a state there is an entirely different art form changing as one changes the district. This variation in parts looks very different but together they form a chronicle of the complete spectrum.This narrative was later translated to the façade in the form of a spectrum itself, here every colour represented one form of handicraft.

Exibhition

Being a temporary structure, with very high movement in and around the structure, few challenges were eminent like lighting infrastructure to be integrated with the façade as much as possible. Since the event was for 5 days and these fixtures are rented by the day, the budget was an important constraint. The design became a prominent selfie point for the attendees of the fair. Making it one of the most desirable locations on the entire campus.